Redefining the Cocktail Occasion
Aurora partnered with our studio to refresh their existing hemp-infused, non-alcoholic sparkling beverage packaging, develop their new line of hops-infused beverages, and perfect their positioning by narrowing in on their product’s ability to elevate, satiate, and celebrate by way of feels and flavors.
- Art Direction
- Brand Strategy
A Packaging Refresh Our goals for packaging were to better communicate Aurora’s brand name with a refreshed logo treatment, make the beverage flavor profile more prominent with type and custom illustrations, and create a unifying system for the brand for future product growth.
Feels & Flavors Rosemary grapefruit, cayenne citron, lavender orange, and black currant spruce make for satiating flavor profiles that we wanted to highlight on pack with clear typography and custom illustrations that we could hero out on their new 4-pack carriers for retail.
Aurora Elixirs delivers elevation without intoxication. Aperitif. Spritzer. Refined mixer. These cloudy refreshers will tempt you with their versatility and allure you with their refined sensibilities. Savor a transcendent drinking experience brimming with feels and flavors.