Power meets style

Bluejay is a “new” electric bicycle concept inspired by freedom, power, and adventure. Designed to pay homage to the timeless beauty of the bicycle, Bluejay’s mission is to get women out of the car and onto a bike without sacrificing comfort, safety or ease.
  • Art Direction
  • Brand Identity
  • Copywriting
  • Illustration
  • Print Collateral
  • Product Development
The Ride Founder Jennifer Bogan partnered with Designsake to design the bike frame, hardware, finishes, and customization details. We illustrated a custom logo inspired by retro typography found on 1930’s bicycle badges.

Each bike has a unique color and leather pairing, allowing customers to choose a bike that best matches their personal style.