A sea of vitamins

Grove Collaborative, a digital-first brand and e-commerce platform for natural home and personal care products, asked Designsake to design and debut its first ever vitamin and supplement line, HONU.
Honu aims to simplify the vitamin search for consumers with its 10 easy-to-identify products that span across the energy, digestion, sleep and immune system support areas.
  • Art Direction
  • Brand Identity
  • Brand Strategy
  • Copywriting
  • Naming
  • Packaging
Our Partnership Named after the Hawaiian sea turtle, HONU products speak to the actual benefits delivered (i.e. Gut Check, which supports easy digestion, Nesting, which is a prenatal vitamin) providing everyday essentials that improve endurance and longevity.
The Ripple Effect Inspired by the brand’s tagline “Feel the ripple effect’, we wrapped each vitamin and supplement bottle with a subtle wave illustration, straightforward typography, and a monochromatic palette that when all bottles are lined up next to each other, creates a rainbow effect often seen after a tropical thunderstorm.