A handcrafted kimono co.

KIM+ONO is a handcrafted kimono company, located in the heart of San Francisco’s Chinatown. Sisters Tiffany and Renee Tam engaged in partnership with Designsake to evolve and grow their family business.

Since 2018 our studio has renamed and rebranded the apparel band to KIM+ONO, a now well-recognized and influential fashion band with a strong digital and brick-and-mortar presence.
  • Art Direction
  • Brand Identity
  • Brand Strategy
  • Content Strategy
  • Content Creation
  • Copywriting
  • Enviornments
  • Naming
  • Packaging
  • Photography
  • Print Collateral
  • Signage
  • Social Media
  • Website
Elevating the Everyday Inspired by a 30-year history of being a family owned and operated business, the KIM+ONO brand name speaks to its roots- two sisters on a mission to elevate the everyday. Each kimono features an original pattern, first sketched by hand, then saturated in rich watercolors using a traditional paintbrush.

The Designsake Team honed in on this aesthetic to develop a fresh brand identity, featuring a soft color palette, a rich floral design element and a clean, strong logo.
The New Chinatown The KIM+ONO brand comes to life inside it’s first brick-and-mortar store. We partnered with architect Alan Tse, to transform the old factory building into a modern, bright space, balanced with intentional minimalism.

Furnished with high ceilings, brass and black finishes, a custom neon sign, and a floor-to-ceiling mural, hand painted by local designer Valerie Santillo, it’s a breath of fresh air in the midst of San Francisco’s busy, bustling Chinatown.
Video by Vanessa Mona

Photographer : Delbarr Moradi – Stylist: Designsake