Plant-based intimate wellness
Quim, a self-care line for humans with vaginas and humans without vaginas who love vaginas, brought us on to refresh their brand identity with the launch of their second cannabis infused product, Oh YES! Latex-Safe Serum.
Inspired by the plant-based nature of Quim’s products, we created custom illustrations that combine the body’s natural state of repose with nature’s elements of water, earth, and fire. Black glass bottles and cylindrical boxes makes the new packaging both playful and subversive.
Inspired by the plant-based nature of Quim’s products, we created custom illustrations that combine the body’s natural state of repose with nature’s elements of water, earth, and fire. Black glass bottles and cylindrical boxes makes the new packaging both playful and subversive.
- Art Direction
- Brand Identity
- Brand Strategy
- Content Strategy
- Copywriting
- Packaging
- Photography
- Print Collateral
- Social Media
- Website
The Challenge
Historically, products created for vaginal health and sexual wellness have not been designed to take sustainable, proactive, self-care into account.
Additionally, the subject of vaginal health and wellness isn’t always comfortable, and often still considered taboo. The goal of Quim’s new look was to empower consumers to care for their quim in a way that deepens their connection with their own body and sparks candid conversations about health, wellness, and pleasure.
Additionally, the subject of vaginal health and wellness isn’t always comfortable, and often still considered taboo. The goal of Quim’s new look was to empower consumers to care for their quim in a way that deepens their connection with their own body and sparks candid conversations about health, wellness, and pleasure.
The Strategy
Unlike other vaginal health products on the market, Quim welcomes humans with vaginas and humans without vaginas who love vaginas to define their own self-care and sexuality in a dignified and shame-free way. So it only made sense to deliver a new identity and product packaging that did the same.
By focusing on their high quality plant-based formulas and the healing powers of cannabis, we could showcase how Quim’s products are repairing the broken ecosystem of vaginal health and wellness.
By focusing on their high quality plant-based formulas and the healing powers of cannabis, we could showcase how Quim’s products are repairing the broken ecosystem of vaginal health and wellness.
The Solution
Inspired by the botanical nature of Quim’s products, we created custom illustrations that combine the body’s natural state of repose with nature’s elements of water, earth, and fire. Black glass bottles and cylindrical boxes makes the new packaging both playful and subversive.
Our partnership began in 2018 and we’ve since gone on to launch 2 new products, Happy Clam Everyday Oil and Smooth Operator Intimate Serum.
Our partnership began in 2018 and we’ve since gone on to launch 2 new products, Happy Clam Everyday Oil and Smooth Operator Intimate Serum.
Photographer : Ally Schmaling – Stylist: Kaeja Korty
