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.urbankitchen.

A collaborative culinary kitchen teaching its neighbors from around LA how to savor the moment.

The redesign of the brand’s identity began with reconnecting to the owner’s Italian roots. Vibrant blues and reds nod to the baroque tiles and terracotta walls found in traditional Italian kitchens. The logotype is inspired by 1930’s vintage Italian pasta packaging. Imagery of the space and candids of the people who fill it garnish the ecommerce site, illuminating the emotional bonds created over food.www.urbankitchen-la.com